We should have known that Silicon Valley’s creepy, peeping-tom, data-stealing incursion into our lives was going to end badly. There were red flags from the very beginning. How did we miss them? Why did we ever think that “disruption” was a good word? Doesn’t the acronym, FAANG, for these dominating, digital behemoths give us a clue?
I think an apt metaphor here for understanding how and why we all, systematically, ignored these red flags is the bad boyfriend/girlfriend phenomenon. Since I have had experiences with bad boyfriends (BBs), I will write from this perspective. But of course it applies equally to any romantic partner.
Most BB experiences follow three stages:
- Although the BB was charming at first, red flags are there from the beginning. He soon starts letting you down and making you unhappy.
- He takes advantage of your love for him to keep behaving badly.
- It takes a long time for you to realize that BBs never really change.
Here is how this maps on to the big Silicon Valley companies:
1. The red flags are there from the beginning. Let’s start with Mark Zuckerberg and Facebook, arguably among the worst of the worst BBs. As recently described by Julia Carrie Wong, who was one of earliest users of the proto-Facebook site thefacebook.com, she recalls a leaked IM exchange between Mark Zuckerberg and his friend. It’s worth reading the article in full, but here is the IM exchange, originally published in Silicon Valley Insider:
ZUCK: yea so if you ever need info about anyone at harvard
ZUCK: just ask
ZUCK: i have over 4000 emails, pictures, addresses, sns
FRIEND: what!? how’d you manage that one?
ZUCK: people just submitted it
ZUCK: i don’t know why
ZUCK: they “trust me”
ZUCK: dumb fucks
This BB is just the worst. Trustworthy and innocent in front of you, backstabbing and demeaning behind your back. When you catch him, he acts innocent, surprised – just like Mark Zuckerberg acted when he testified in front of Congress last month. But this was his plan from the very beginning. You need to start paying attention now! It would be best if you broke up with him sooner rather than later.
2. He takes advantage of your love for him to keep behaving badly. But you don’t pay careful attention and you don’t break up with him. Instead, you keep rationalizing his bad behavior away, so he knows he can keep getting away with murder. Your relationship with Facebook is again a perfect example again. Take the Cambridge Analytica scandal – it’s old news! That story already broke back in 2015 in a Guardian report about Sen. Ted Cruz’s presidential campaign wrongfully obtaining data from tens of millions of users. You complained a bit, but forgot about it after a few weeks.
But let’s not forget, you have other BBs in your life. What about Google’s active hostility towards privacy? Whether it’s the creepy Street View violations when Google Maps first launched or, way back in 2012, when Google was fined a measly $22.5 million (less than .1% of Google CEO Larry Page’s net worth at the time) for overriding privacy settings in Apple’s Safari browser? Your response?: Privacy, schmivacy. Google’s old “don’t be evil” motto just means that anything less than evil is ok, right? Makes sense!
I may have deleted my Facebook account years ago, and use DuckDuckGo instead of Google to protect my privacy and personal data, but I should come clean and talk about my own darling, Amazon. Amazon, which doesn’t allow ample time for its employees to have bathroom breaks; which is running every mom-and-pop store on the planet out of business; which seems to value growth and efficiency above all, no matter what the consequences for individuals or society. I still love you Amazon because you make my life easier. I’m finding it very hard to leave you, even as you become like an evil robot overlord more and more every day, and my life becomes drearier and more draining after all the looking at clicking and swiping and buying on that no-longer-charming glowing screen?
3. BBs never really change. The current litany of Silicon Valley mea culpas are drowning us. It’s hard to hear anything over all that gnashing of teeth. But once that dies down, you know that your BB will try to go back to doing what he does best – whatever he wants without concern about the cost to you or anyone else. Don’t fool yourself. It’s way past time to wake up.
Techlash is now, and many of us, perhaps for the first time, perhaps in a more powerful way than ever before, are realizing that the digital ecosystem might have made our lives more efficient, but has also increased cruelty, indecency, ugliness, and inhumanity around us. In this ecosystem, negative information is amplified at the expense of positive information. The “connected” world isn’t happy. We feel free when we put those smartphones down. Scared, but free. Much like leaving a bad relationship. We have to double down on being human again.
We should have all paid attention. Don’t expect BBs to ever really change. If you’re stuck with one, like we probably are with our Silicon Valley BBs, just remember, it’s up to us to call the shots and make things better.